Rocketed to fame in 2008 appearing on Finland's version of Big Brother. He then reprised his role on the show in 2010 and in 2013 on Celebrity Big Brother. Since then, he has cultivated a lucrative reality career with starring roles on Viidakon tähtöset, Starat lastenvahteina, and Aurinkorannan tähtöset. He has also hosted the chat show, Nikon Grilli.
He made his reality debut in 2008 on the fourth season of Big Brother Finland.
In 2016, he began posting vlogs and challenge videos to his self-titled YouTube channel. It has since earned more than 60,000 subscribers.
The Uusikaupunki native is openly gay.
On Finland's Celebrity Big Brother, he competed with Hanoi Rocks guitarist Andy McCoy.