Fashion and Lifestyle blogger and YouTube sensation known as Lady Smart, which boasts to over 1.5 million subscribers. She went on to become the co-founder of SourcedBox meal subscription. Her "Moving House & Tour | Niomi Smart" video has received over 1.5 million views since January of 2016.
She created her blog after graduating from university with a law degree in order to unleash her inner creativity and share her thoughts on fashion.
She is friends with fellow beauty guru and YouTube star Tanya Burr. She loves the lifestyle of Los Angeles. She also founded the Smart Skin beauty company.
She dated fellow YouTuber Marcus Butler, but their relationship ended in late 2015. Subsequently, she started dating Joe Woodward in 2016 and the two got engaged in December 2019; they split up in 2020. She has a younger sister named Daisy.
She uploaded a video titled "Household Make Up Challenge with Jim Chapman" on March 23, 2014.