First known as the lead singer of the band Kaffe, which competed in the 2005 Eurovision Song Contest. He would later launch a solo career and make reality appearances in Dancing Stars and VIP Brother.
While studying at Plovdiv University, he was an actor at a theatre in Gabrovo.
He has dabbled in acting, appearing in films like The Legend of Hercules and Living Legends. He also provided the Bulgarian voice for Max in The Secret Life of Pets and Beast in 2017's Beauty and the Beast.
Born into a family of musicians, his parents, Tina Genova and Orlin Pavlov Sr., were opera singers throughout the 60s, 70s, and 80s.