Both a YouTube and Instagram sensation, he showcases his shoe collection on both platforms. He has more than 2.6 million subscribers on his Money Kicks channel and more than 1.7 million Instagram followers. He was awarded youngest Influencer of 2017.
He posted a first piece of media to Instagram in May of 2013 and launched his YouTube channel just one month later.
He is the son of businessman Saif Ahmed Belhasa.
He has had a number of athletes, like Wayne Rooney, in his personal sneaker room.