Nintendo executive who became the company's President and COO in 2003.
He worked in marketing for successful brands Guinness and Pizza Hut before starting at Nintendo.
He gained internet fame for his comical E3 introduction in 2004.
He married his second wife, former co-worker Stacey Stanner, and had three children from his first marriage.
He was tasked with keeping the vision of Nintendo founder Fusajiro Yamauchi alive.