Represented by IMG Models and FORD Models NY, she walked at Sherri Hill's prom runway show in 2012 and also worked with the Work to Weekend campaign. She has over 11 million followers on Instagram.
She made a major impression in the modeling world when she walked in the Topshop Unique show at London Fashion Week.
She became the co-host of the TBS show Drop The Mic with rapper Method Man in 2017.
She has an older sister named Alaia and was born to actor Stephen Baldwin and Brazilian graphic designer Kennya Baldwin. In January 2016, she had a brief romance with Justin Bieber. She has also been romantically linked to Shawn Mendes.