Represented by IMG Models and FORD Models NY, she walked at Sherri Hill's prom runway show in 2012 and also worked with the Work to Weekend campaign. She has over 33 million followers on Instagram.
She made a major impression in the modeling world when she walked in the Topshop Unique show at London Fashion Week.
She has an older sister named Alaia and was born to actor Stephen Baldwin and Brazilian graphic designer Kennya Baldwin. She got engaged to Justin Bieber in July of 2018 and the two secretly wed two months later. She previously dated Shawn Mendes in 2017.