Shadi Samra

About

Syrian perfumer, entrepreneur, and content creator known for his expertise in luxury fragrances and for founding Scentify Perfume Creations. He is also known for his Instagram account where he shares his fragrance creations, industry experiences, and personal life with over 50,000 followers.

Before fame

He attended Damascus University from 1994 to 2000 before establishing his career in the fragrance industry. He established Scentify Perfume Creations in 2017 and began working on developing his own fragrances.

Trivia

He has served on the board of directors of Fragrance Foundation Arabia and has judged the Fragrance Oscars multiple times. He created fragrances including Milano, New York 5th Avenue, and Lovers for Fragrance Du Bois. He introduced his Scentify brand's first two fragrances Musk 53 and Oud 53 in 2025.

Family life

He is originally from Syria and has established his professional career in Dubai, United Arab Emirates. He has twin daughters who were born in June 2015.

Associated with

He created the Fragrance Du Bois perfume PM for Michael Blakey.