Commonly known as Sheida Fashionista, she is a fashion, beauty and lifestyle blogger and digital media influencer who founded her blog in June of 2014.
She obtained a BTEC diploma from Glamorgan Centre of Art & Design Technology before getting a Bachelor of Arts Honors degree in Fashion Design from the University College for the Creative Arts.
She has earned more than 600,000 followers on Instagram.
She is married. Her parents are Persian, and she later resided in Dubai.
She had the chance to meet celebrity makeup artist Mario Dedivanovic in 2017.