sheselle

About

Filipino artist and lifestyle creator who creates colorful aesthetic content centered around Y2K nostalgia, cozy hobbies, creativity, pop-culture, and maximalist home decor. Through her videos, she hopes to inspire others to follow their dreams, embrace their inner child, and find whimsy in the mundane.

Before fame

She discovered her love for art at a young age and eventually worked as a marketing designer for Penguin Random House. She began posting videos on TikTok and Instagram in January 2020 and on YouTube in April 2021.She quit her corporate job in March 2020 to focus on content creation full-time.

Trivia

She spoke at Adobe's Create & Connect: Bay Area Creative Meetup in May 2025. Over the years, she has become a source of comfort for her community, whether she's decorating her space, playing video games, sharing her digital art process, or curating her growing physical media collection. As a self-proclaimed homebody, she truly believes that your home should be a reflection of who you are and everything you love, from anime to retro finds.

Family life

She was born in Tacloban, Philippines, and has lived in the Bay Area of California for most of her life. She contributed album photography to her sister's 2017 album CIRCA91.

Associated with

Her work has drawn inspiration from Studio Ghibli which was co-founded by Hayao Miyazaki. She has created content and products inspired by The Powerpuff Girls which was created by Craig McCracken.