YouTuber known for her fashion and beauty-centric channel that features weekly tutorials and product reviews as well as lifestyle content and travel vlogs. She also has an accompanying blog and focuses on tutorials and product reviews.
She uploaded her first video to her channel in May of 2012, but didn't start steadily gaining subscribers until the end of 2013.
She was formerly known online as thataylaa. She has more than 800,000 subscribers to her channel and over 170,000 followers on Instagram. She is active in charity work, including with Project Beauty Share, Seattle Human and St. Jude's Children's Hospital.
She was born and raised in the United States.