Became known as one of New Zealand's number one DJ's and event promoters. He is also host of George FM's primetime radio show, First Class. He has been the support DJ for big name artists such as David Guetta, Calvin Harris and Avicii.
He formed the musical collective Solidarity in 2003.
He became the founder and creative director of the fashion, music and lifestyle magazine, REMIX.
He was born in Wellington, New Zealand, but has also lived in Auckland.
He has hosted internationally known DJ Kaskade.