Russian IT girl and member of the Russian Fashion Pack (aka Russian Mafia) who founded her own fashion blog. She is also known for her endeavors as a model, fashion editor for Glamour Russia and designer behind her eponymous label.
She was taught by her grandmother how to sew and make her own clothes from a young age. She was approached by an agent for modeling at the age of 15.
She won The Look of the Year at Style.com.
She married the owner of Russia's largest insurance company, Danil Khachaturov, in 2008. They have a daughter named Vasilisa.