Became a popular vlogging personality on TikTok by capturing moments of his meetings with numerous other social stars like Helena Bruder, Danielle Cohn, Annie LeBlanc and Trinity Keller at events like Playlist Live and DigiTour. He also posted comedy videos and lip-sync content to his account.
He began to upload videos to his TikTok account in late 2016, when the app was known as musical.ly.
His real name is Marc Williams. His mom has helped run his social media accounts.
He met Baby Ariel thanks to a VIP ticket he purchased for the 2017 DigiTour Winter tour.