A rising star on social media, he gained a significant fanbase on Instagram and has amassed more than 20,000 Twitter followers. He was also popular on Vine, where he had over 13,000 followers. He posts rap music to SoundCloud under the name AYAYBACKWOOD.
He first posted to Instagram on August 17, 2014 and launched his Twitter account soon after.
He participated in the 2015 Brave Fest tour in both Los Angeles, California and Phoenix, Arizona.
He was born and raised in Lexington, Kentucky. He has three sisters and two brothers.