Deeming himself the "king of relationship advice," he is a popular YouTuber who creates challenge videos, lists, and various other videos filled with whatever content he comes up with.
He launched his self-titled YouTube channel on November 5, 2010.
He has a large Tumblr following with more than 55,000 followers.
He is from Toronto, Ontario, Canada. He grew up with an older sister.
He has collaborated with Ashley Mardell, DashieXP, and others.