One third of the collaborative YouTube channel Outside Xbox which has gained more than 2.2 million subscribers posting Let's Play videos, news, tips, guides, and much more.
He earned a bachelor's degree in English and American literature and history from the University of Kent. He then later became a content producer for Sony Computer Entertainment Europe.
In 2010, he was named one of the 30 most influential people in the gaming industry under the age of 30 by MCV Magazine.
He is a native of London, England.
Both he and Seth Bling have become well known for their association with Xbox.