Lead singer of the alternative group Icon for Hire, which formed in 2007. Their self-titled record peaked at #5 on the iTunes Alternative chart.
Ariel (pronounced "R-E-L") designs and personally makes clothing for her own fashion line, Custom Catastrophes.
She was born in Sweden and moved to Minneapolis, Minnesota at the age of 6. She later moved to Decatur, Illinois where the band originated. She has been married to fellow Icon for Hire guitarist Shawn Jump.
Bassist Josh Kincheloe joined her in Icon for Hire in 2011.