Lead singer and rhythm guitarist for the British pop/rock band The Vamps alongside bassist Connor Ball, lead guitarist James McVey and drummer Tristan Evans. The Vamps' first record contract was with Mercury Records.
He has an older sister named Natalie, who became The Vamps' first official band photographer. He also has two dogs.
He and The Vamps supported Selena Gomez when she played London's Hammersmith Apollo in September 2013 on her Stars Dance Tour.