American music executive, best known for founding the label Violator.
He grew up in the projects and said that he received his MBA in Hell.
He brokered in 2004 what was at the time the most expensive hip-hop endorsement deal to date: 50 Cent's $100,000,000 deal with Vitamin Water.
He committed suicide in 2012, though his brother believed it was a murder and launched an investigation.
He helped LL Cool J once land a GAP commercial in 1997.