Best known for his channel ItsDiyaEddine, he is a YouTube content creator who publishes reaction and challenge videos, as well as vlogs and other sorts of videos.
He began his career on YouTube in 2016.
Born in Algeria, he later resided in London, England. He has a much younger brother who is frequently featured on his Instagram.
He has collaborated with friend and fellow YouTuber Othman Abdul Ghani of It's Othman.