It was his idea to post a video of himself alongside his brother dancing online.
He studied civil engineering in school. He started uploading longer videos to his personal Instagram and gained an audience of more than 6 million on the network.
He and his brother were born in a small town in the state of Mato Grosso do Sul. They have a sister named Thamires.
He runs his Vine account alongside his brother, Tulio Rocha.