Left wing forward who has risen to massive fame for the Spanish La Liga club Athletic Bilbao, with whom he debuted as their then-youngest player in 2009. He helped lead the squad to runner-up finishes at the Copa del Rey in 2012 and 2014, and at the 2012 UEFA Europa League.
He joined Athletic Bilbao's youth academy at age 12 in 2005.
He was named the La Liga breakthrough player of the year in 2011. He won the UEFA European U-21 championships in 2011 and 2013.
He has one brother. He has one son.
He and Ander Iturraspe have long played as teammates for Athletic Bilbao.