Originally a gamer popular for his ImAllexx YouTube and Twitch channels. He has earned more than 2.1 million subscribers on the former and over 110,000 fans on the latter playing FIFA, Call of Duty, and making comedic videos about other YouTubers.
On January 2nd, 2014, he opened his YouTube channel with the video simply titled "Friend."
One of his most popular YouTube videos is the September 2016 video titled "GradeA Defends Leafy!? Ricegum CALLS OUT iDubbbz." He has been a member of the YouTube group known as the Eboys.
He was born and raised in the United Kingdom. His real name is Alex Elmslie. He has been openly bisexual. His brother's name is Will Elmslie.