Known by the stage names Jelly, Jelle Bay, or Jelly Bay, he is an accomplished YouTuber with a channel called JellyYT where he uploads comedy gaming videos and vlogs. His channel has earned over 9 million subscribers.
He followed an audio-visual course in Eindhoven but quit to focus on his own businesses.
He has a second channel called GTA5Videos where he helps to promote content creators in the YouTube gaming community. He also runs a couple of other businesses, including his own clothing line.
He was born in Roermond, The Netherlands and has a brother. He began dating his girlfriend Sanna, aka IamSanna, in early 2014.