Founder and CEO of the luxury jewelry, watch, and fashion brand Alpha Life Co. He later launched a luxury vacation rental company. He has also built a fan base of more than 40,000 followers on his personal josephkel Instagram account through his endeavors.
At the age of 18 he launched an entertainment and nightlife business.
He began a relationship with model Jaye Carrero.
He is friends with fashion model Tyson Beckford.