YouTube beauty vlogger and blogger, she is known for her Russian-language makeup tips and tutorials. Based in New York, she offers fellow Russian-speakers a platform to talk about American products and how to get them in Eastern Europe.
She created her YouTube channel in 2011 but only really began finding her niche as an ex-pat, Russian-speaker in New York in 2012 when she moved there.
She works in collaboration with many high-end beauty brands, like Marc Jacobs, L'Occitane, and Tatcha.
She has a cat named Meesha.
She is an Estonian blogger like Helena-Reet Ennet.