Made a name for himself as the star of Russia's version of The Bachelor, Holostyak, in 2014.
He studied trade and economics at university before beginning a career in real estate with the help of his grandmother who was the first to open a country hypermarket in 2000.
Since his reality debut, he has become insanely popular on Instagram. His selfies, travel photos, and photos with friends and family have earned him more than 430,000 followers.
He was born into a wealthy family, as his father was an entrepreneur and his mother was a chief accountant. He has a daughter named Monica with ex-wife, Anna Sedokova, singer for Nu Virgos.
In May 2017, he posted an Instagram photo with rapper Timati.