Austrian rapper who first gained significant attention in 2010 when his song "Dreh Den Swag Auf" went viral, earning more than 20 million views on YouTube. He later signed with Sony and released albums like 2013's Swag and 2015's Cash Flow.
He studied journalism at the University of Vienna and wrote his master's thesis about German gangsta rap.
He has served as the CEO of Glo Up Dinero Gang Entertainment.
His birth name is Sebastian Meisinger. He was born and raised in the 15th District of Vienna, Austria.
His first big hit, "Dreh Den Swag Auf," is a cover version of Soulja Boy's "Turn My Swag On."