Born Oleksiy Andriyovych Potapenko, he is a Ukranian singer and producer known for singing in both Russian and Ukrainian. His albums include Ne para and V nature and he's recorded a soundtrack for the movie Stholnya. He's a producer for "Empire Label."
He first rose to fame in 2006 with the Ukrainian hip-hop group Vkhid u Zminnomu Vzutti, with whom he recorded the album "Prosto."
In 2014, during the conflict in Crimea, he was criticized for attending awards ceremonies in Russia.
He was born to a Jewish family in Ukraine.
He and Nastya Kamenskykh often perform together.