Rapper known for his appearances as a contestant on the South Korean talent competition shows Show Me the Money 4 and Tribe of Hip Hop. He has found success with singles like "Goodtimes" and "Fancy." He has also released albums such as Footsteps, Daily Routine and Cheers, among others.
He founded the Korean hip-hop label Hi-Lite Records in 2010. His third album Chief Life won Best Rap/Hip Hop Album at the 2014 Korean Popular Music Awards.
His birth name is Jeon Sang-hyun.
His hit single "Goodtimes" features rapper Babylon.