He and his best friend, Ella Aafjes, rose to fame together creating vlogs, pranks, and challenges for their joint YouTube channel Ella en Sam.
In November 2015, Ella and Sam opened their YouTube channel with the debut video "DO&A #1."
One of Ella en Sam's most popular YouTube videos is "Lil Kleine - Alleen (prod. Simon de Wit) PARODY" posted in May 2017.
He is a Dutch native.
He and Ella have guest starred in videos on Gio's YouTube channel.