Alexei Hamblin
#363,908 Most Popular
About
Social media personality and entrepreneur who went viral for walking through Sports Direct stores and sharing how he'd elevate items into high-end fashion. He began working for British sports brand Slazenger. He has earned more than 90,000 followers on his alexeihamblin TikTok account.
Before fame
At age 17, he started his own streetwear brand called River God.
Trivia
He spearheaded Slazenger's premium nine-piece Off-Court menswear Spring 2026 collection. In a 2026 Slazenger campaign video, he starred alongside the brand's Head of Marketing, Joel Taberner, as they attempt to break the record for the longest tennis match in history.
Family life
His mother is Lucy Hamblin. He has a brother named Oliver. His grandfather is author Dan Clacher.
Associated with
His 2026 campaign video features appearances from Richard Branson, Mark Clattenburg, Clive Tyldesley, Stephen Tries, Asim Chaudhry, and Chi With A C.
