Entrepreneur who founded the successful music promotion and event coordination company Lyrical Lemonade.
He originally started filming music videos on his YouTube channel, which he created in March 2013.
His YouTube channel has amassed over 11 million subscribers as well as 4.1 billion views and counting.
He's originally from Plano, Illinois.
He has worked with and promoted the work of rapper Ski Mask the Slump God.