Born Ehtesham Idrees, he is a singer-songwriter, MC, and record producer known for singles such as "Bolo Na," "Pyar Hoa," and "Fame and a Girl." Also a social media star, his Facebook page has earned more than 6 million followers.
He made his mainstream recording debut in the summer of 2012 with "Bolo Na," which topped the UK Asian charts.
He graduated with a Bachelors of Commerce degree from the University of Ontario.
He moved with his family from London, England to Ontario, Canada. He has featured his sister Anaa on his social media.
His 2nd cousin is former One Direction member Zayn Malik.