NBA 2K gamer who creates challenge and wager videos in addition to a Road to the Playoffs series and the occasional NBA 2K in Real Life videos. His YouTube channel has earned over 3.2 million subscribers. He later became a member of the NBA 2K-focused web group 2Hype.
He uploaded his first video on August 14, 2013.
He was born and raised Jesse Riedel in Los Angeles, California. He has featured his brother James, also known as Jiedel, in his videos.
He has competed against Cash Nasty in NBA 2K.