Swedish blogger and television host who founded the health food company KZ Clean Eating as well as the public relations company Pure PR. She has hosted the shows Idol: Eftersnack and Sunday Supreme, where she became infamous for her criticisms of Swedish celebrities.
She was born and raised in Sweden.
In 2010, the news website Résumé revealed that she had been paid to promote Sweden's Moderate Party on her blog.
She was married to journalist Alex Schulman from 2007 to 2008. She has sons named Ringo and Rambo.
She and Hanna Fridberg are both well-known Swedish bloggers.
