Maksud Agadjani

About

Azerbaijani American jeweler, entrepreneur, actor, and content creator known for being the founder and CEO of TraxNYC, one of the most well-known jewelry brands in New York City's Diamond District. He is also known for going viral in January 2026 after being involved in a Diamond District fight caught on video and shared online which he said started after confronting rival jewelers over a disputed $22,000 bracelet sale.

Before fame

He became fascinated with hip-hop jewelry culture while growing up in Queens. He began buying and selling jewelry in Manhattan's Diamond District as a teenager and eventually launched TraxNYC in the early 2000s with only a small amount of startup capital. He leaned early into online sales and e-commerce and transformed the company from a small showcase into a high-volume international brand known for custom diamond chains, pendants, grills, and watches.

Trivia

He appeared in the critically acclaimed movie Uncut Gems as a jewelry store employee in 2019. He was involved in a lawsuit against 50 Cent in 2024 involving a custom chain design dispute. He has said he started his career by just standing on West 47th Street with a small case of jewelry.

Family life

He was born in Baku, Azerbaijan. He immigrated to New York as a child and was raised in Queens.

Associated with

He has created jewelry for and worked with celebrities including Cardi B, Snoop Dogg, Kodak Black, Busta Rhymes, and MrBeast.