Moroccan songwriter and producer who has worked with artists like Jennifer Lopez, Pitbull, Mariah Carey, and Lady Gaga. He also released his first single 'Don't You need Somebody' in 2016.
He immigrated to Sweden from Morocco when he was 19 years old and sang in various local rock bands.
He founded 2102 Records in 2010 as a joint venture with Universal Music Group. He celebrated his birthday in Dubai in 2022.
He grew up with his family in Tétouan, Morocco. He married Laila Khayat.
He has worked as a songwriter for singer Pixie Lott.