Sheya Blue

About

Content creator and the founder of Into The K, an emerging independent media platform dedicated to Korean culture in France. More than just a fan, she has built a community by delivering exclusive K-POP news, artist interviews, and cultural insights through various platforms like TikTok, Instagram, and YouTube. She has also covered major industry events, including MAMA Awards, KCON Germany, and K-Expo France, making Into The K the first French media outlet to provide on-the-ground coverage of such prestigious ceremonies.

Before fame

She first started creating content on YouTube and Instagram while she was in high school in the late 2010s. She began focusing more on Korean culture and K-pop content during the COVID-19 pandemic.

Trivia

She was featured by Klab Insight in 2025 in an article about building a K-pop media platform. She has covered K-pop events such as the MAMA Awards, KCON Germany, and K-Expo France. She enjoys dancing. Her early TikTok videos included BTS news before she expanded to other K-pop groups in the mid-2020s.

Family life

She is from Paris, France.

Associated with

She named BLACKPINK as being one of her favorite girl groups in an April 2023 TikTok video, which is a group including singers Lisa, Jennie Kim, Jisoo, and Rosé Park.