About
Known for his work as a co-director and assistant co-director on a season of Hell's Kitchen alongside Gordon Ramsay and Domenick Nati. He has worked in production and casting on streaming and television projects connected to AMP, including collaborations involving Chris Nxt Door and Kai Cenat. He is also a celebrity publicist and manager for internet personality Reggie Baybee and has been credited as a ghostwriter and freestyle musician, with reported industry associations involving artists such as Future, SZA, Stunna 4 Vegas, and OT Genasis. His career and rise in entertainment have been covered by outlets including GQ, Variety, Rolling Stone, FOX, and others.
Before fame
He was abandoned at a young age and largely raised himself. He initially started working as a self-taught entertainment strategist who learned how to create and move attention online before becoming an artist himself. He began releasing music independently on streaming platforms beginning in 2018 with singles like "Patient" and "Actions." He released his hit collaborative song "Scapegoat" in 2023. He released another hit song "Anti-Social" in 2024.
Trivia
He is particularly known for his freestyle approach to creating music by performing spontaneously rather than pre-writing lyrics. He is a co-creator of the Squid Game #181 Tour, a pop-culture campaign inspired by Netflix's global hit series.
Family life
His real name is Jonathan Henderson. He was born and raised in Chicago, Illinois.
Associated with
He collaborated with Bobby Shmurda on the song "Scapegoat" in 2023.