German entrepreneur who founded the PUMA sportswear company.
He and his brother co-owned the Dassler Brothers Shoe Factory during the 1920s.
He joined the infamous Nazi Party during the World War II years.
His brother and fellow athletic wear entrepreneur Adolf Dassler founded the Adidas company.
His PUMA company sponsored a number of athletes, including Serena Williams and Jamaican Olympian Usain Bolt.