Icon of Ecuadorian culture internationally whose career included work as a TV presenter, actress, music producer and singer. She released five studio albums. In addition, she worked as an advertising and public relations consultant and lingerie designer.
She won an inter-school festival music contest at eight years old. She was a starting member of the C.S. Emelec sports club's football team. She studied communication sciences at the University of Guayaquil.
She called herself Sharon la Hechicera in reference to her favorite show, Bewitched. Her other nicknames included La Reina de la Tecnocumbia, La Diva and La Diva Criolla.
Her birth name is Edith Rosario Bermeo Cisneros. She was married to Geovanny Lopez.
Her favorite show Bewitched starred Elizabeth Montgomery as the witch Samantha Stephens.