Gained fame as one of the three members of the popular Vine collaboration channel Dem White Boyz. He also had his own popular Vine channel which amassed over 6 million followers. He has over 7 million fans on his thesupercole musical.ly account, over 700,000 Instagram followers and more than 5 million subscribers to his collaborative YouTube channel Cole&Sav with his wife Savannah Soutas.
He, Baylor, and John signed a contract with Water Bluff Clothing, Co. in 2013. In 2016, he competed alongside his mother on The Amazing Race 28.
He is from Troy, Alabama. He has a sister named Lily and brothers named Luke, Jack, Clay, and Tate. His parents Sheri and Ken met when they were 17 years old. He began dating Savannah Soutas in 2016 and they married in 2017. They are currently expecting their first child together.
He sometimes features his brother Clay LaBrant in his videos.