Social star best known for running the collaborative YouTube channel The LaBrant Fam, formerly known as Cole&Sav with his wife Savannah LaBrant. He and Savannah are known for posting fun family videos such as family announcements and pranks featuring Savannah's daughter Everleigh to the channel, which has earned over 13 million subscribers.
He, Baylor, and John signed a contract with Water Bluff Clothing, Co. in 2013. In 2016, he competed alongside his mother on The Amazing Race 28. He is extremely popular on TikTok with over 21 million fans on his thesupercole account. He primarily posts short comedy skits and dance routines with Savannah and Everleigh on the platform.
He is from Troy, Alabama. He has a sister named Lily and brothers named Luke, Jack, Clay, and Tate. His parents Sheri and Ken met when they were 17 years old. He began dating Savannah in 2016 and they married in 2017. They welcomed a daughter named Posie Rayne in December 2018, followed by a son named Zealand in July 2020. In June 2022, they welcomed their second daughter, Sunday.
In 2015, he asked Selena Gomez to his senior prom through a video.